![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/4aa54feed62c3f495af8808f_rw_1200.jpg?h=8ef69d6b382acf753594a67ae982cc1b)
Advert - size A3 - landscape
About
In mid 2014 princess Kate and prince William were expecting the second royal baby for the United Kingdom.
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/acedb9e3d8d88478a45cc5ae_rw_1200.jpg?h=984a39898b4ae94415a3521024a7f674)
Details
Concept
I have created a concept for the Sun's magazine cover that would announce the second royal baby in the United Kingdom. The cover is an xray film that shows a fetus and a stork, the ultrasound scan of the fetus looks like a little bag that is carried by the delivery stork.
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/9eaf99573882535f4007a241_rw_1200.jpg?h=0975f20e5f255f20d1e366f7426af158)
The Sun newspaper front cover
Printing technique
The cover would be printed on a transparent plastic sheet to give the feeling of an actual xray film.
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/d78c9649621bfa92dc745ccf_rw_1200.jpg?h=7ceb2a38f4b0294540b0817c1f6df1af)
Back light effect
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/7f98976c0b10d112a7d42d20_rw_600.jpg?h=d4699e9c97008a0979db091adf220fde)
Transparent plastic sheet
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/d9d8b76072c9a2a21f42d4c3_rw_600.jpg?h=9f119ef0d1fd00608749629314caa755)
Billboard
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/5e50d1cbe59fdccc042a6a73_rw_600.gif?h=b6c493f2df19a1d8ef6fdcb434c9c121)