I am an award-winning Art Director from Lebanon, born and raised in Damascus-Syria. A Master degree holder with distinction in Advertising from The University of Central Lancashire-UK and I have a BA degree with excellence in Visual Communications from Damascus University.
I have over 10 years of experience working on global brands like Microsoft, Unilever, Sunsilk, Nescafé, Mamas & Papas, Cafe Nero, Panadol, Wendys, Gap, Lipton, Dubai Tourism, Al Tayer group and much more. My work experience started with various creative agencies in Lebanon. In 2012 I joined the creative industry in the UK through Clock Creative Communication and Wired Digital. I moved to Dubai in 2016 to join Wunderman WPP as an Art Director.
My responsibilities included conceptual thinking, day-to-day work trafficking, project management, creative development, and leading creative teams to help clients position themselves and their products or services strategically. With my strong conceptual and craft skills I take ownership of projects all the way from concept to execution across print, film, digital and social.
I have won multiple global awards e.g. The iF Design Award-Germany, The Dieline Award-U.S, Pandas Award-Dubai and The German Packaging Award-Germany.
My work been featured in top creative networks (Design Taxi, Design Boom, Bored Panda, Fubiz etc..), It's also published in numerous design books in Europe, Asia, Latin America and displayed in many international design exhibitions i.e How Design Live-U.S and D&AD-UK.