ABOUT
Results-driven and accomplished Creative Director with over a decade of experience at the management level. Proven expertise in leading global creative teams and delivering award-winning campaigns and projects for renowned brands. Adept at developing impactful strategies, advocating user-centric design, and ensuring brand consistency. Master's degree in Advertising from The University of Central Lancashire (UK) and a BA degree in Visual Communications from Damascus University.
WORK EXPERIENCE
Currently, I am the Bilingual Creative Director (Senior Manager of Design Experience) at Carrefour Hypermarkets - Majid Al Futtaim, Dubai, leading a global team across 15+ countries. This role involves impactful project delivery, award-winning campaigns, and collaborative engagement with stakeholders in digital, MarComs, and e-commerce. Fluent in both Arabic and English, I drive user-centric strategies, establish design principles, and cultivate strategic thinking. Responsibilities span budget management, global talent acquisition, creative coaching, and overseeing crucial concepts for global campaigns, supported by crafting comprehensive omni-channel brand guidelines that span online, offline, and in-store media channels.
My agency background excels as a Senior Integrated Art Director at renowned agencies like M&C Saatchi and Wunderman Thompson WPP, leading transformative 360° campaigns for distinguished brands such as Pizza Hut, Microsoft, Unilever, PepsiCo, Nestlé, and ADCB. These experiences involve dynamic digital and social initiatives, driving impactful outcomes. My strengths include creative leadership, strategic acumen, and fostering collaborative excellence.
Awards
My portfolio showcases award-winning work, including The iF Award-Germany, the Dieline Award-U.S, Pandas Award-Dubai, and the DVI Award-Germany, displayed in top creative network exhibitions.
