Sunsilk | Perfect Pair for Great Hair
Graphic Design, Illustration, Creative Direction
2018
BRIEF: Create POSM materials for Sunsilk Natural Recharge to encouraging shoppers to buy a shampoo and conditioner bottle. RATIONALE Somethings can be enjoyed stand-alone, but get better when paired with their perfect match. Like strawberries and cream, peanut butter and jelly, paper and pen, etc. IDEA: “Perfect Pair for Great Hair” Position Sunsilk shampoo and conditioner as the perfect pair that give the best results when used together, just like their counterparts in food, entertainment, etc.
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