![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/cb2a9af67986ff3876c528c6ed900d220bdf8003580ee01275781ae8753005f18de8f2c80f8261b4_rw_1920.jpg?h=1381d8896eade8ec39819d2e78fd2216)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/62b8e79b4892470f50794aa8f8c01478dccc130981a20d75bb243b00d4db1150367cf92574171729_rw_1920.jpg?h=6bcbdea8b7e6ded74cffab31fde893f3)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/7edeb39aa89494d3cecdb555b05259eb271a5a21c5d11f9cfe3e4f7f91c19166e53995bf6f8ffec5_rw_1920.jpg?h=bf310b82f37d6119927718421fb184f0)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/0d9bd4a8ccdfcf3638290daf8402531e82438f7fb7e637365b32614534339859e8e2a2cac4dcb515_rw_1920.jpg?h=32efa8ef5f595918f2c31e2169339146)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/0500347cc12d89ff4decdf0589d5af8da638328ab8d39ba8253a59ace5ea7e81c891b1ffb6d7a231_rw_1920.jpg?h=1937aac995b0026a7ab54c578e183682)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/391add1e04fb88349a9554feca4d3bf20768d1c6ba6084bb7fb3f63c0d93d48980c32699c89cddea_rw_1920.jpg?h=2574a3ba8aaa688c265017e461abe6fb)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/f00c00749f28fac817720ba099e933f5f4f443a35c79f8f1e31f707a5eca1a5a4ab2121c9448e940_rw_1920.jpg?h=ad0a36b721febff3db464808b8f651cb)
BRIEF: Create POSM materials for Sunsilk Natural Recharge to encouraging shoppers to buy a shampoo and conditioner bottle. RATIONALE Somethings can be enjoyed stand-alone, but get better when paired with their perfect match. Like strawberries and cream, peanut butter and jelly, paper and pen, etc. IDEA: “Perfect Pair for Great Hair” Position Sunsilk shampoo and conditioner as the perfect pair that give the best results when used together, just like their counterparts in food, entertainment, etc.