Mamas & Papas | Cyber Sunday & Monday
Social, Craft
2017
About: Cyber Sunday/Monday Campaign for Mamas & Papas in the UAE. Rationale: Replicating a popular Mamas & Papas item in a playful manner, this lock up doesn’t just give Cyber Sale a unique touch of the brand, but adds to the special two-day sale feature in a fun way. Objectives: Raise awareness about the sale, build curiosity and excitement about the sale and drive consumers to webshop.
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