Al Hamwi | Brightness From The East Campaign

Advertising, Calligraphy

2012

Brief: Create an advertising campaign for Alhamwi, the ancient leader coffee manufacturer in the middle east, that presents six famous characters from the Arabic history. The campaign will run over six weeks period in magazines to present a character a week. Solution: The advert shows a little cup of hot coffee with steam. The steam is custom Arabic calligraphy of the characters' name that has been written by hand and designed by using ancient Arabic calligraphy.

ابو خليل القباني

Abu Khalil Al Kabbani

سليمان العيسى

Sulaiman Al Essa

عادلة الجزائري

Adila Al Jazari

مريانا مراش

Mariana Marash

يوسف العظمة

Yousef Al Azmeh

عبد الرحمن الكواكبي

Abd Al Rahman Al Kawakibi

Color Scheme

The Process

© Hani Douaji

www.hanidouaji.com

hanidouaji@gmail.com

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