Microsoft | Education Tech Changes My Life Campaign
Background: Microsoft wants to position itself as a leader In Digital Transformation in Education having the latest programs/solutions/devices to create a modern classroom. It also wants to position Windows 10 as a software that has a lot of features that benefit education in general. Problem: Education Business Decisions Makers are not migrating to modern education tools because they feel that what they currently have is enough. The Idea: Modern educational tools can be life changing – literally. In a series of emotionally charged interviews, we have visualized in an animated style the touching stories of real people as they talk about how education technology has changed their life. Our stories do not feature characters. Instead our animation express the dialogue creatively using objects and patterns that transition and morph from one element to the next. My role: Art Director form A to Z.