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Ad number 1: Internet addiction such a real addiction
Brief
Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction.
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/94c3319ae4830e767546a3c3_rw_600.jpg?h=b66058b588c78c6edceef3aa2d1a25d7)
Zoom in
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/c3091f8d2e5a1b064c9dc2a0_rw_600.jpg?h=e1cfe77ab66fe22a9fff5b02d846c5dd)
Ad number 2: Game addiction such a real addiction
The Solution
The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder.
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/0ff88993166256cf2805defe_rw_600.jpg?h=7f3e39b3eb2ce193b7af8aca65ffefc0)
Zoom in
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/196e295689c2b1f5870abd9d_rw_1200.jpg?h=a5e9d8773b92073ebc836d8ddb943e8c)
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/ae72fa00416a944a4816ed8d_rw_1200.jpg?h=f4f90b9abd9dd166768cf070f13a1e26)
The work process
![](https://cdn.myportfolio.com/0fb398c04d85cf21d941be123cb04edb/3fbf1233f42ea31d61b2531a_rw_600.gif?h=63e5dd00d50aa4a2b34a404b96f72f76)