CRC | Technology Addiction Campaign

Print, Outdoor

2012

Brief: Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction. The Solution: The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder.

Ad number 1: Internet addiction such a real addiction

Brief

Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction.

Zoom in

Ad number 2: Game addiction such a real addiction

The Solution

The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder.