Pizza Hut | One Dirham Big Deal Campaign

Integrated, 360, TV, Social

2020

Background: A new offering from Pizza Hut which offers the consumer the opportunity to add on to their large pizza any medium pizza or any side for only 1 Dirham extra. This can be availed as a takeaway or online delivery item in the UAE, Bahrain, Kuwait, Qatar & Oman. Challenge: It’s more than pizza it’s a pizza with a bonus prize, for a single coin you can have a lot of extra value with Pizza Hut. Idea: With the 1 Dirham offer from Pizza Hut every coin is a big deal, pizza Hut is on the lookout to make sure no coin is wasted. My role: Art Director form A to Z.

Hero films / TVC

Claw Machine Edit

Fountain Edit

key visual

Using the spinning coin as our central visual element, we are splitting the elliptical shape of the coin to show the various sides you get with only 1 dirham (when you buy any large pizza). The visual is very dynamic and can easily be adapted to accommodate any of the sides (included in the offer).