AlDar | Open Galleries

Insight: Aldar has a visionary approach in placing public art at the centre of their development plans from the outset, signaling a commitment to investing in culture and in creating unique public spaces. Idea: During the city lockdown Aldar turns Abu Dhabi into open/live art galleries featuring the art of their residents. Mechanism: We’ll launch a campaign on social media and through community-engagement channels, using #HomeGalleries. This will urge our residents to use their balconies, walls and fences to start showcasing their art—and to post pictures and videos of their artistic neighbourhoods on social. The artworks will be compiled into an online gallery, and pinned to their specific neighborhoods through Google maps. Local influencers/artists will be used to boost the movement and drive engagement, urging people to vote for their favourite artworks. The best artworks will be featured permanently in future Aldar developments, or auctioned off to raise funds for those who have been heavily impacted by the crisis.