Nido | Little Explorers Campaign
Art Direction, Advertising, Digital
2019
Background: Moms face the ‘toddler dilemma’ where she fears allowing her child to explore new things. “Say Yes to Their Explorations, Say Yes to Their First Nido” campaign highlights that Nido One Plus is the right gum at the age of 1 offering protection for toddlers to explore the world. Challenge: Taking “Say Yes to Their Explorations” campaign forward digitally covering the consideration and the purchase phases. Idea: Exploration as an act has immense potential for greatness. And exploration for toddlers needs the vital protection that Niod One Plus offers - #LittleExplorers. My role: Art Director form A to Z.
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