Carrefour | Unlock the spirit of Ramadan

The Brief: Ramadan is a competitive time for brands. The objective is to create a campaign that connects with hardworking families, drives store visits, and positions Carrefour as the go-to destination throughout the season. From pre-Ramadan stocking to mid-month top-ups and Eid preparations, the campaign should address family needs, encourage purchases, and make Ramadan easier and more joyful. Insight: Ramadan is a season of connection, devotion, and shared meals. Behind the warmth, there is pressure, especially on busy mothers managing preparation, hosting, and creating special moments. In times of regional crises, families seek authentic togetherness and meaningful gestures. Carrefour helps meet these needs with quality ingredients, decorations, and gifts at the best prices, making gatherings feel generous, attainable, and ready to enjoy. Idea: Small gestures can unlock new friendships, and when one door closes, another opens. At Carrefour, we’re here for these moments, with everything you need for Iftar and Suhoor, bringing us together to unlock the spirit of Ramadan. Results: The 2025 Ramadan season in the UAE was a strong success. Total sales rose 2.3% and loyalty-driven revenue increased 4.9%. Active customers reached 828,000, nearly 10% higher than in 2024. Brand health mirrored this momentum, with the Brand Health Index (BHI), Impression, and VFM scores reaching annual highs. By converting a larger, more engaged audience into loyal shoppers, the brand strengthened its market position and set a high benchmark for future growth.