Value Water Today for Tomorrow

AdvertisingCreative Direction
2013

This project is a submission for the RSA competition (Valuing Water) 2013. The Brief: Design a mean of better communicating and/or revealing the inherent value of water so that people improve their understanding ofwater as a limited natural resource and a commodity. The Solution: I have made a connection between these three objects because.. 1- A tap is most commonly used to freely access water as, and when required. 2- A bottle has a cap that requires turning to access water, similar to a tap that needs turning on. 3- A coin represents money and value. My concept is for a piece of ambient media to be positioned in public conveniences with the theme being continued on a bottle of water. A coin would be required to activate a mechanism that rotates the tap or cap to access water. A sticker would be placed near the tap and a label on the bottle would direct the user and enforce the message, ‘If you waste water today, in the future you may have to pay’.

About
"Value Water Today For Tomorrow" project is a submission for the RSA competition (Valuing Water).
 
 
The Brief
Design a means of better communicating and/or revealing the inherent value of water so that people improve their understanding of water as a limited natural resource and a commodity.
Concept
My concept is for a piece of ambient media to be positioned in public conveniences with the theme being continued on a bottle of water. A coin would be required to activate a mechanism that rotates the tap or cap to access water.
Message
‘If you waste water today, in the future you may have to pay’

 
Solution
I have made a connection between these three objects because..
1- A tap is most commonly used to freely access water as, and when required.
2- A bottle has a cap that requires turning to access water, similar to a tap that needs turning on.
3- A coin represents money and value.
The Sticker
A sticker would be placed near the tap and a label on the bottle would direct the user and enforce the message, ‘If you waste water today, in the future you may have to pay’.
The Tap
A tap is most commonly used to freely access water as, and when required.
The Bottle
A bottle has a cap that requires turning to access water, similar to a tap that needs turning on.
Sketching
© Hani Douaji
hanidouaji@gmail.com

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