Technology Addiction

Art DirectionAdvertising
2012

Brief: Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction. The Solution: The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder.

Ad number 1: Internet addiction such a real addiction
Brief
Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction. 
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Ad number 2: Game addiction such a real addiction
The Solution
The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder. 
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The work process
© Hani Douaji
hanidouaji@gmail.com

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