Technology Addiction

Art Direction, Advertising
2012

Brief: Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction. The Solution: The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder.

Ad number 1: Internet addiction such a real addiction
Brief
Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue. The Message: Technology addiction, such a real addiction. 
Zoom in
Ad number 2: Game addiction such a real addiction
The Solution
The campaign shows the written letters on the keyboard made out of cocaine powder. A visual connection has been made between the white symbols/letters that are printed on the keyboard keys such as “@” and the cocaine powder. 
Zoom in
The work process
© Hani Douaji
hanidouaji@gmail.com

VIEW MORE OF MY PROJECTS

Value Water Today for Tomorrow
Advertising, Creative Direction
Lady in The Cup
Creative Direction, Product Design
Bible Stories for Kids
Design, Fine Arts, Illustration
Nestlé: World Water Day Ad
Advertising, Creative Direction
3 Concepts for 1 Product
Packaging
Active Renewable Energy, Active Peace
Motion Graphics, Advertising
Dental Appointment Reminder
Graphic Design, Advertising
Logos Collection
Branding, Graphic Design, Calligraphy
City Cafe: Repackaging
Branding, Packaging
Ideal Condoms Packaging
Graphic Design, Packaging, Branding
Back to Top