3 Concepts for 1 Product

2015

About: OLU OLU is an African food and beverage brand based in Ireland. I have been asked to generate three different packaging concepts for OLU OLU products family. The brand has a range of eight different products of flour and seeds, every product has two sizes that has to look exactly the same 5kg bag and 500g bag. Brief: The new packaging has to look refreshing, clear, clean, commercial and crisp with vivid cues and colors. Every concept has to have at least one African reference and it must have shelf impact. Every bag needs a clear window that shows the product in a creative way.

About
 
OLU OLU is an African food and beverage brand based in Ireland. I have been asked to generate three different packaging concepts for their products family. The brand has a range of eight different products of flour and seeds, every product has two sizes that has to look exactly the same 5kg bag and 500g bag.
Brief
 
The new packaging has to look refreshing, clear, clean, commercial and crisp with vivid cues and colors. Every concept has to have at least one African reference and it must have shelf impact. Every bag needs a clear window that shows the product in a creative way.
© Hani Douaji
hanidouaji@gmail.com

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